A new website launched by Tribe of Heart educates about the MYTH of so-called "humane," "free range," "happy" meat and other animal products. HumaneMyth.org offers information about the misconceptions of "humane" animal products, and has articles from ex-farmers turned animal rights activists and ex-vegans gone "happy meat" enthusiasts and even farmers. Know the TRUTH about humane farm reforms, that only make the exploitation and violence done to nonhuman animals easier for the profiters and the consumers, who just sit idly by and let it happen.

*Note: one flaw about the website, whether unintentional or not (probably unintentional, considering their new documentary to soon be released, which seems to have a 100% anti-animal exploitation stance, just from the content it is supposed to have), is that it gives the notion that humane farm reforms are wrong because they can't happen, not that they are wrong because the exploitation and harming of nonhuman animals is wrong, no matter how "nicely" it is done. I am hoping the authors will notice this, and clear that up.